Semiotics

Semiotics is the study of signs is simple terms; the hard bit is defining the signs. Signs can be anything from images to text, sound and so on, which are all merged together to form one visual things that helps us get to grips with something.  Semiotics comes in different forms, from web semiotics, social semiotics to modern day semiotics, you have to look at how meaning is formed and how to interoperate a sign, draw out meaning, personal and cultural experiences from it to get a better understanding. Semiotics is largely about communication.

R = Sign/Representation

O = Object

I = Interpretation

(F) = Firstness

(S) = Secondness

(T) = Thirdness

References

Book

Cpbley, P and Jansz, L (1999), Introducing Semitoics

http://www.youtube.com/watch?v=rEgxTKUP_WI

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