Sunday 22 May 2011

Bigography Topics - Paul Rand

He is a Graphic Designer best known for his logos. Rand’s career creating icons stared in the temple of global capitalism. It was one that he embraced at a very young age, painting signs for his father’s grocery store as well as for school events. His career began with simple assignments, starting with a part-time position creating stock images for a syndicate that supplied graphics to various newspapers and magazines. Among these young Americans it seems to be that Paul Rand is one of the best and most capable. He is a painter, lecturer, industrial designer, and advertising artist who draws his knowledge and creativeness from the resources of this country. He is an idealist and a realist, using the language of the poet and business man. He thinks in terms of need and function. He is able to analyze his problems but his fantasy is boundless”.



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(Accesses 22/05/2011)

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